Sensodyne Sensitive Repair and Protect Whitening Toothpaste powered by NovaMin is a clinically proven calcium formulation, suitable for people with sensitive teeth pain. Sensodyne Sensitive Repair and Protect Whitening Toothpaste helps repair*† the vulnerable sensitive areas of your teeth. It relieves painful sensitivity to help you enjoy life without worrying about sensitive teeth pain. Sensodyne Sensitive Teeth Pain Repair and Protect Whitening Toothpaste contains fluoride and provides all the benefits of a regular toothpaste while gently, yet effectively, removing stains to help restore teeth to their natural whiteness.*† Sensodyne Sensitive Repair and Protect Whitening Toothpaste is proven to relieve dentine hypersensitivity† With twice-daily brushing it continuously helps repair, strengthen and protect sensitive teeth, while whitening them at the same time. Sensodyne Sensitive Teeth Pain Repair and Protect Whitening Toothpaste helps repair† sensitive teeth for lasting sensitivity protection*. The main ingredient in this sensitive toothpaste formulation is NovaMin®, which has a proven concentrated calcium formula that helps repair† vulnerable areas with the natural building blocks of your teeth. Contains NovaMin Technology. Clinically proven to help repair* vulnerable areas of sensitive teeth. Hard layer for stronger repair*+ Helps restore natural whiteness to teeth. Suitable for people experiencing sensitive teeth pain. Proven for long lasting protection against dentine hyper sensitivity with twice daily brushing. Proven to relieve sensitivity with twice daily brushing. Effective ongoing protection against the pain of sensitive teeth with twice daily brushing* * With twice-daily brushing † Forms a protective layer over the sensitive areas of sensitive teeth. Brush twice a day for lasting sensitivity protection.