Schwarzkopf Live Colour Ultra Brght Pillar Box Red. LIVE Colour Ultra Brights - a range of bright and bold colours with built-in electrifying pigments for maximum intensity and vibrancy! Change your hair colour as often as you like with Schwarzkopf LIVE Colour Ultra Brights! Gentle Conditioning Colour: Enriched with a colour mask that adds superior condition and shine. Gentle formula contains no peroxide or ammonia. Will not lighten hair. Lasts up to 6 to 8 washes. Ultra Bright Pillar Box Red semi-permanent colour adds condition and vivid shine with bright, vibrant colour results.