Clinically proven whiter teeth. Gently polishes and helps prevent new stains. Tartar is a yellow mineral build-up that can dull the natural whiteness of your teeth. The formula contains ingredients to help prevent tartar from sticking to your teeth and effectively whiten your teeth, lifting off stains to give you whiter teeth in 14 days. Effectively removes stains. Gentle for daily use. Freshens breath. Fights cavities and removes plaque. Colgate Advanced Whitening Plus Tartar Control is a whitening paste with Micro-Cleaning Crystals clinically proven to gently polish and effectively whiten your teeth. It fights plaque and cavities to ensure your teeth stay as healthy and strong as they are white.